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Sep 28, 2021
Creating and Installing a Facebook Pixel

In this article, we'll cover how to set up and install a Facebook pixel on your Soomi store. We will cover the benefits of installing your Facebook pixel to your Soomi store and how to do it. 

If you have already created a pixel and want to know where to find your pixel base code, skip to section 2 of the instructions and add the Facebook pixel code in the relevant Soomi section of your store.

Before you begin you will need to have:

  • Access to your Soomi store 
  • Access to your Facebook business manager 
  • Set up your custom domain properly within Soomi

What is the Pixel? The Facebook pixel is a piece of code that you put on your Soomi store that allows you to measure the effectiveness of your advertising by understanding the actions people take on your store.

You can use the pixel to:

  • Make sure your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

Once you've set up the Facebook pixel, the pixel will log when someone takes an action on your store. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these events, which you can view on your Facebook pixel page in the Events Manager section. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.

How to set up a Facebook pixel

  1. Go to Events Manager.
  2. Click Connect Data Sources and select Web.
  3. Select Facebook Pixel and click Connect.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.
  7. Choose to Manually Insert the Code
  8. Copy and paste the Base Code to the Custom Scripts section of your Soomi store

9. Verify your domain 

Linking your Facebook Pixel to your Soomi Store 

Remember if you already have a Facebook Pixel code you copy the exisitng code from the events manager page and should be able to find this by following the steps above. 

Now you've done the hard part, Soomi makes linking your Facebook pixel to your store super easy. Head to the integrations section of your store and choose social networks and lets get started. 

Enter your Facebook Pixel which will be a series of numbers, and save your store. 

*Please note you may have to complete the other details of this section to save your information, you but have already verified your domian with the steps above so please disregard the domain validation file. 

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